Crowds flock to opening of Wokingham town’s new Aldi


The first store in the new Elms Field development opened its doors at 8am this morning (Thursday, July 11) – and among the early customers was the executive member for regeneration. 

Special guest was Olympic rugby player Daniel Bibby who cut the ribbon to declare the store open for business. The silver medalist at the 2016 Olympics also took time to meet with shoppers as they were queuing up. 

He was joined by borough mayor Cllr Bill Soane and the new store manager Craig Breadmore, who has transferred from the Earley store which opened last year. 

The first customers in the queue with Olympic silver medal winner Daniel Bibby

There were a number of special opening day offers and the first customers could be seen leaving the store clutching hoverboard, power tools, digital cameras and unicorn rockers. 

The first 30 customers through the door received a complimentary bag of fresh fruit and vegetables from Aldi’s Super 6 range.

First in the queue were Lesley Pearson from Wokingham and Elaine Eddy from Finchampstead. 

They were excited with the store opening in the town centre. 

Ms Eddy said: “We got here at 7.15am.

“It’s great it’s here, the one in Bracknell is too far to travel to.

“The products are great, especially the fresh vegetables.”

The sign to the new store

The range also impressed Cllr Charlotte Haitham-Taylor, the executive member for regeneration. 

“I’m absolutely excited that the store has opened, there has been a fantastic crowd waiting to get in and I’m going to get in behind them and go and buy something.”

And Wokingham borough mayor Cllr Soane added: “It’s a lovely store, it’s bright and there’s a good range of products, as well as those weekly offers.

“There are some brilliant, enthusiastic staff, some of whom have transferred from the Reading stores. 

“I might actually start shopping,” he joked. 

“It’s a great asset to Wokingham and Elms Field regeneration. We’re just waiting for the new cinema and hotel, it’s all looking great.” 

Daniel Bibby shows off his medal while the crowds wait for the store to open

The store is open from 8am to 10pm six days a week and from 10am to 4pm on Sundays and the camera controlled car park allows up to 90 minutes parking. 

The new Elms Field play park is expected to open within the next couple of weeks, just in time for the school holidays. 

Phil Creighton

Editor of The Wokingham Paper, and has worked in local journalism for more than 20 years including the Wokingham Times, Bracknell Standard and Reading Evening Post. He's also written for computer magazines, The Baptist Times and, to his delight and probably not yours, interviewed several Doctor Whos.

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  1. Love the new Aldi !
    Went on Thursday , wide aisles , super clean and tidy all day, engaging staff , tills are all open and efficient .
    Will do all my shopping here from now on. Great addition to the town.
    Karen – Wokingham

  2. I’m gonna love this supermarket thanks to everyone who opened it! Tesco express is opening soon, JD Sports is coming in a while, Claire’s accessories is opening next month and THE BIG LEGO SHOP is coming soon, more to be confirmed…

  3. In today’s article about the new Aldi Store in Wokingham you spelt my surname wrong so I would be grateful if you would change it from the incorrect EADDY to the correct EDDY,
    Thanking you in anticipation,
    Elaine Eddy

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