Accesso, an international company that has its headquarters in Twyford has announced plans to acquire a company that specialises in real-time marketing to customers in leisure sites.
The accesso Technology Group plc, one of the world’s biggest technology solutions provider to leisure, entertainment and cultural markets, says it is making an $80 million acquisition of The Experience EngineTM (TE2) – the biggest in its history.
It said that the move would make its existing technology solutions more powerful, more customisable, and more beneficial to customers around the world.
TE2 uses a heightened level of personalisation and real-time marketing to customers visiting a range of venues including theme parks, ski resorts, hotels, quick service food, healthcare and other hospitality-focused operations.
“The addition of TE2 is a major step forward in the evolution of accesso and the innovative solutions we offer to the broad-ranging leisure, attractions and hospitality marketplace,” said Steve Brown, CEO of accesso.
“Our customers will have options to connect with their guests in new and exciting ways – from ticketing to food and beverage, retail, queuing and more. Leveraging TE2’s platform means we can offer a more personalised customer experience, better anticipate guest needs and enhance spending through highly-targeted, real-time interactions.”
The San Diego-based TE2, which serves brands including Merlin Entertainments, Cedar Fair Entertainment, Carnival Corporation and SeaWorld Parks & Entertainment, offers platform-as-a-service (PaaS) technology solutions that help marketers drive engagement and revenue.
The technology uncovers new levels of actionable insights to deliver impactful and personalised experiences that customers want and value, by identifying guest behaviours before, during and after their visit.
“Joining the accesso team is perfect fit for TE2. We’ve long admired the innovative approach accesso has taken with its focus on high quality service, working with its clients as partners and continuing to raise the bar on technology,” said Scott Sahadi, TE2 CEO.
“We now look forward to working as part of the accesso team and continuing our efforts to improve the guest experience and drive revenue results through the use of integrated technology and insights.”